Perception Lab is a space for exploring how humans think, interpret, and make meaning. Through thoughtfully designed games like The Perception Model and SOFIAA HumanSafe, we help teams uncover the patterns, biases, and assumptions that shape their decisions. Rooted in cognitive science and informed by decades of quantitative and organisational experience, Perception Lab turns complex ideas into accessible, playful learning. This is where people come to understand themselves and each other more deeply—and to build the clarity, curiosity, and collective intelligence needed for a changing world.

The Perception Model

The Perception Model shows how humans and AI learn through exposure, revealing non‑linear, emergent patterns and evolving interpretations — precisely the behaviour Anthropic’s Mythos identifies in intelligent systems.

SOFIAA HumanSafe (for Clinicians)

SOFIAA HumanSafe is a role‑play game where clinicians use real anonymised data to spot digital safety risks, interpret dashboards, solve problems collaboratively and build NHS‑aligned clinical safety awareness.

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Human insight in a quantum world

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